Core Values

Pursuit of Excellence: Creating and sustaining an environment fostering professionalism and innovation.
Performance Driven: We are a high performance team producing consistent results while providing advancement opportunities.
Ethical: We act at all times with respect, integrity and honesty.
Fairness: We will treat all relationships with respect, integrity and honesty.
Community: We believe in our community and giving back to it.
Cornerstone: We appreciate the shoulders we stand upon and we believe in the independence and perpetuation of Thunder Bay Insurance.
Mission
We want to be known as the most desirable & respected insurance broker in Thunder Bay & District.
Vision – Growing Up

Thunder Bay Insurance is dedicated to working as a high performance team, using rewards and consequences, while fostering a supportive environment through encouragement and respect of each others talents and creativity. We will engage in productive profitable growth to meet or exceed our goals while living our core values.
We will be:
- Broker of choice
- Employer of choice
- In search of excellence
- Corporate pillar of community
We will deliver:
- Superior Productivity
- Exceptional Financial Results
- Business independence and perpetuation through employee ownership
We will offer:
- Challenging and rewarding career
- Life balance
- Thriving environment
- Invigorating opportunities inspiring personal growth.